Pull up your messaging apps and search for the word "buy" or "order" from the last 90 days. If you're like most teams we've audited, at least one of those messages went unanswered for more than 24 hours.
We worked with an e-commerce store in our launch cohort and added up what those gaps cost: lost orders, refunds for late shipments, abandoned carts where a quick reply would have saved the sale. The biggest single one was a €5,000 order from a customer who messaged on Instagram on a Sunday evening and got a reply on Tuesday morning. By then she had already ordered elsewhere.
This post is about how to find your version of that €5,000 message, and how to stop it from happening again.